Develop own initial ideas for CD cover and Magazine ad. Consider the package

The ideas that I felt were needed to be taken into consideration were the elements of continuity; by this I mean the images used within the promotional package. I felt that one image should be used for the magazine advert and poster which will derive from the CD Digipack, this is so that the audience can relate to one another through the use of an image as it is easier to remember an image than a name of an up and coming band that you have never heard before. But i also felt that we couldn't use the same image without effects for each piece, so a different effect should be used for each piece.

My ideal set would be each image having a coloured tinge to each image, not to the extent to which you cannot distinguish the images from one another, but just a slight tinge, so you know that the image from the cd cover, magazine and poster are all the same image just with a different effect, just to add a bit of variety to the designs so that it doesn't seem to the audience that the band is plain and bland. To distinguish what kind of coloured tinges would be appropriate to use in each piece of media I decided to search for “Rock Clothes”, this is to find out what sort of colours are used in clothing for the audience we are trying to appeal to.

As you can see from the images below there is only a slight variety in the colours used, there most common colour used is black, and the other fairly common colours used in the clothing are bright pink, bright red, bright blue, bright purple and fluorescent green, I’m assuming these combinations of colours are used to make the audience of rock music stand out to the rest.

After this research I noted that dark colours were always used somewhere within the combination of clothes, thus meaning that dark colours appeal to our target market, this piece of information is vital as now I know what I need for the pieces of media to attract our target market.

The pictures should be toned down so that they are darker than usual, and the colours I feel that should be used are purple, blue and possibly green, as these are the darkest colours of the colours that were part of the rock clothing fashion, this way we are relating to our target market through the colours of the clothes that they wear and hopefully this is enough to attract our target audience.