- The weird kinds of shots worked well with the pop promo and genre of music
- The relaxed atmosphere shots represented the band well
- The Relaxed shots used were good and suited well
- Underground stylistics and look made the video suit the genre of music
- Pop Promo cut to the beat
- Seeing the band throw themselves about was what you would expect to see from a band of this genre
- Although the camera shots were not framed well (Intentionally) they fitted well within the pop promo
Initial Impressions: Weak Areas:
- Lead singer may have been used too much in the video
- Other band members were difficult to distinguish
- Needed more Drums
- Ending could have been more exciting
Use of Cinematography:
- Overhead shot of lead singer was well used
- Nice CU's of lead singer
- Camera shots suited genre
- Very Good variety of shots
- Hand held camera made parts of the pop promo feel like you were there
- Shots using the crane were professional
- Following the band around makes the audience get to know them
Use of mise-en-scene:
- Postman pat jumper was abnormal but yet suited the randomisation of the genre
- Clothes were well suited to the genre
- Back lighting looked good with the "Halo" effect around lead singer
Use of Editing:
- Fast cuts of guitar
- Nice build up half way through to let the audience know something is going to happen
- (Downside) Little tweaks to ending & the involvement of other band members.
Suitability of Visuals to the Music & Lyrics:
- Yes, all agree
Response to Brief:
- Yes, all agree
Production Values and Technical Ability:
- Very high
- (Downside) Small Glitches
Suitability to the Genre of Music:
- Yes, all agree
Suitability of Creating a Bands/Artist Image (Representation):
- Get to know lead singer well - Very Strong.
Suitability For Target Audience:
- Yes, all agree
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