Tuesday, 4 May 2010

Research into the band/artists star construction, target audience and fan base



The ashes of Laurent Barnard’s previous pop punk bands, My Dad Joe and Stuart Gili-Ross from the recently defunct Winter in June and released their first album Orchestra of Wolves on In At The Deep End formed The Gallows in 2005. The album was released in the US on Epitaph Records by catching the attention of Bad Religion’s Brett Gurewitz, the album was released with new tracks including a cover of Black Flag’s “Nervous Breakdown”. Gurewitz claimed during an interview that Orchestra of Wolves as one of his favourite albums of 2007, praising it as being the best hardcore album since Refused’s “The Shape of Punk to Come”.
Their 2007 tour included stops at the south by southwest showcase festival, warped tour 2007, download festival, taste of chaos 2007 and the reading festival, where Frank Carter got tattooed live on stage during the set by Chad Gilbert of New Found Glory.
The band won the 2007 Kerrang Award for best British Newcomer. Then their single “In the Belly of a Shark” appears on Guitar Hero III: Legends of Rock.
The bands third single “Staring at the Rude Bois” provided The Gallows with their first UK top 40 single, appearing at number 31 on the chart in November 2007. The song can also be heard during the background of a bar scene in the 2008 film “Yes Man” starring Jim Carrey.

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